Resume

I have a proven track record of being a self-starter, high-value key player with a tenacious spirit in organizations through successfully:

  • developing and driving marketing initiatives and budget,
  • creating and managing corporate brand and B2B channel partner product/solutions positioning and content cross-functionally,
  • collaborating with all key stakeholders for product development and management, and
  • executing all lead generation/customer retention initiatives, including development of go-to-market, sales enablement and communications assets, integrated campaigns, trade shows/events and other activities to generate a rise in product/brand awareness and sales to increase revenue and profitability for corporate or channel partners.

EXPERIENCE

InComm
Atlanta, GA
Product Marketing Manager, B2B
Jan 2018 – Present

  • Drive tactical execution for product management and marketing initiatives for InComm’s financial services product group for B2B, Mall and multi-channel partners under the following networks: American Express Gift, Business Gift, Reward and reloadable solutions, Visa/Mastercard Gift, Reward and Incentives reloadable solutions and Discover Gift

Achievements

    • Successfully launched over 100 B2B American Express programs during InComm’s transition to Program Manager of American Express Prepaid Cards within 8 months of employment
    • Successfully launched over 75 custom Mall and Multi-Channel Partner American Express Prepaid programs also during transition to Program Manager within 8 months of employment
    • Developed successful consolidation strategy of program options in order to use generic collateral components across a wide portfolio of custom requirements desired by B2B channel partners
    • Worked directly with channel partners in order to ensure e-comm sites, marketing creative, advertising and other promotional and sales materials are within current regulation and feature the most current product and value proposition before American Express transition deadline
  • Collaborate with channel partners to develop integrated marketing campaign assets (print, digital, social, TV, radio) to promote their program
  • Partner with Product to develop generic programs for speed to market to be competitive in the marketplace; develop supporting go-to-market and sales enablement materials and execute processes, plans and calendars to drive product adoption across businesses
  • Maintain direct relationship with issuing banks and legal to oversee all product collateral and marketing are approved before deployment
  • Manage new program launches from design through user testing with all project stakeholders; sales, account manager, product delivery, product management, creative services, card production, card operations
  • Develop sales enablement materials for B2B sales, account and product teams to quickly provide value proposition and customization for prospects (sales decks, product guides, sell sheets, templates,
  • Provide exceptional customer service communication and support to prospects and channel partners
  • Develop marketing strategies to grow awareness and adoption of generic portfolio of products; works directly with corporate marketing and B2B E-Comm team to develop content and calendar for social media, email and E-Comm hero banner design

Innovolt
Atlanta, GA
Director of Marketing
Jan 2016 – October 2017

Developed and implemented strategic marketing plans to achieve corporate objectives for product/solutions and services

  • Directed company, brand and product/solution positioning, messaging, packaging and product go-to-market materials; designed various collateral with Adobe Creative Suite (Mac)
  • Successfully worked cross functionally in order to ensure all key stakeholders are on strategy and the marketing campaigns are in line with the overall sales goals
  • Managed Marketing operating budget
  • Communicated with sales and other key stakeholders company/product positioning and content, assisted in development of presentations and sales enablement materials; ensured everyone is telling the same story to marketplace; also worked with sales in order to drive and nurture leads
  • Partnered with channel marketing vendors in order to maintain brand/product content and positioning through the marketplace; assisted channel marketing partners with marketing materials, development of communication strategies/assets and training of sales teams
  • Successfully launched solutions into ATM/Financial Services industry and with multiple channel partners in other industries
  • Worked with engineering and operations to maintain brand guidelines with new products, existing products, and the web-based dashboard
  • Product management of solutions– strategic development of aesthetics for appliances and cloud-based dashboard, branding of new offerings, positioning and migration from product based to solutions based offerings
  • Guided software/web-based dashboard team to redesign look and feel of cloud dashboard in order to maintain brand standards and appealing UX for customers
  • Planned and oversaw advertising and promotion activities
  • Drove inbound leads through traditional and digital marketing
  • Developed and managed PR strategy with key stakeholders and distribution through media contacts
  • Utilized marketing automation tools to streamline marketing campaign initiatives
  • Management of website content; strategized redesign of corporate website
  • Management of social media strategy and accounts
  • Attended meetings and trade shows to evangelize company

Innovolt
Atlanta, GA
Marketing Manager
Aug 2014 – Dec 2015

  • Managed all marketing campaigns and initiatives
  • Designed campaign and initiative assets; i.e. advertising, email, direct mail, landing pages, white papers, case studies, editorials, blogs, eBooks, infographics, videos, large-scale trade show properties, etc.
  • Drove inbound leads through traditional and online and offline marketing, including third-party content sponsorships, email marketing, direct mail and event marketing
  • Utilized Salesforce and Pardot to streamline all marketing campaign initiatives
  • Engaged prospects and customers in social media outlets
  • Management of website, updating content and also refresh of entire website layout

Owen Mumford Inc.
Atlanta, GA
Marketing Coordinator, Acquisition
May 2013 – Aug 2014
Marketing Coordinator
Sept 2010 – April 2013

  • Led all lead acquisition initiatives (direct mail, email, fax and trade show) as well as collection, tracking, distribution and management of temporary labor for assemblies
  • Managed trade show calendar (60+ events per year), planning, logistics, budgeting and cost management
  • Communicated acquisition campaigns/activities to key stakeholders in the organization including customer service, sales, marketing and senior management
  • Managed advertising calendar and designed packaging, promos, marketing materials to drive acquisition activities
  • Spearheaded development of diabetes education initiatives and content, literature to support acquisition initiatives, and maintained inventory of literature and samples
  • Provided quarterly reporting to sales/marketing senior management on acquisition initiatives, including ROI of programs and marketing spend/performance analysis.
  • Tracked trade shows, sampling and advertising spend
  • Responsible for coordination and planning of National Sales Meeting and other company activities

TECHNOLOGY SKILLS

  • Adobe Creative Cloud (InDesign, Illustrator, Photoshop, Adobe Acrobat)
  • Microsoft Office
  • MAC proficient
  • Experience with WordPress and Drupal
  • Social Media Platforms
  • Marketing Automation: ActiveCampaign, Pardot and MailChimp
  • CRM: Salesforce and Pipedrive

EDUCATION

Georgia State University, J. Mack Robinson College of Business
Bachelor of Business Administration, Marketing
2005 – 2010